Sustainability Goals

Whilst our factory is too small to afford the standard cotton certifications required for us to use the GOTS logo on our website and clothes, we are proud to be working with some of the best suppliers in the industry and reassured by the certified standards and practices of the mill who supplies our fabrics.

As a brand we want our clothes to have as little negative impact on people and resources as possible. This is something we feel passionately about and we are committed to making every collection more sustainable than the previous one.

In 2020 we:

  • Introduced more environmentally friendly packaging by opting for clothing bags (those are the transparent plastic bags that protect your clothes) made out of 100% recycled plastic i.e old plastic bags and bottles.
  • Eliminated the use of harsh chemicals by saying no to stone washing (one of the washing processes used to give clothes that "worn" look). Going forward we will only choose colours and designs that require a "soft" (i.e. regular laundry detergent) wash. 

In 2021 we aim to:

  • Review our mailer bags. (Those are the grey/blue plastic bags that your orders are packed and shipped in.) 
  • Reduce manufacturing waste further by looking at options to use leftover fabric.
  • Shift our focus towards "multi-wear" maternity and breastfeeding-friendly designs, to increase wearability of our clothes.    

Please stay tuned as we set our 2022 objectives!


our mailers are 100% compostable and biodegradable
Thanks to your orders, we are helping plant trees in the Amazon and Haiti.

We’re so excited to announce that we have upgraded our mailing bags to a plastic-free, plant-based, compostable alternative that breaks down completely over time in the food waste bin or home compost.

This change to our packaging means we're now part of the Eco Alliance, contributing to global reforestation.


Do want to know more about our partners? Find out 'Who Makes My Clothes?'.