The idea for NINE+QUARTER first came to me whilst pregnant with my daughter, and in search of some easy-to-rock, low-maintenance maternity clothes.
Rock-cool tees were my style staple, but it was suddenly hard to find on-trend options that fitted and flattered my growing bump, whilst also feeling comfortable and soft on the skin.
Instead of fashion-led and well-made, my options were plain, striped or dotted; frumpy or synthetic.
At an exhilarating and exciting time my wardrobe wasn’t reflecting how I was feeling. I wanted my pregnancy outfits to be as easy and low maintenance as they were before: cool rock n’ roll tees that I could throw on with my skinny black jeans and leather jacket.
The prospect of setting up a new business was (still is!) terrifying, but I found myself spurred on by the many women who told me they wished there was something more exciting to wear during this life-changing time.
Our mission is to bring you on-trend, organic, easy-to-rock maternity and nursing wear so that you can stay true to your style, throughout pregnancy and beyond. Expertly fitted, rock-cool and retro-inspired designs that fit seamlessly into your pre-pregnancy wardrobe - without compromising your style.
The fact that we have chosen organic and other naturally sustainable fabrics is partly a result of looking for quality, durable materials that are gentle on the skin, and partly because we want our clothes to have as little negative impact on people and resources as possible. It’s something we feel passionately about as a brand and we aim to make every collection more sustainable than the previous one.
I hope you love our tops as much as we do but even if you don’t, we would love to hear your thoughts and feedback! firstname.lastname@example.org
This is me and the love bug I was carrying
when the thought of effortlessly cool
maternity & nursing wear first came to me.