Top 10 Instagram Mums you need to follow

by Anna Bastiaenen


Not sure who to follow on Instagram? Whether you’re an exasperated mum or just on the way to becoming one, we trawled social media on your behalf in search of the most inspirational mummy bloggers that will not only make your parenting journey more fun, but will answer your most embarrassing questions and serve as a friendly reminder that you are not alone.


Hurrah For Gin (@hurrahforgin - 195k followers)

Who is she: Brighton-based digital marketer and mum-of-two Katie Kirby, a self-proclaimed gin and cheese-lover and founder of Hurrah for Gin. Katie started her blog on a whim one night in 2014 and can now boast over 500k Facebook followers. She’s since written two books ‘about parenting that contains absolutely no useful advice whatsoever’, and has recently transposed her stick figure drawings onto a hugely popular range of greetings cards. Plus mugs, planners, tote bags etc.

Follow her for: her hilarious, tongue-in-cheek drawings which perfectly encapsulate the daily trials and tribulations of motherhood. Katie admits she’s struggled with many aspects of parenting but is firmly of the opinion that if you don’t laugh about the bad bits then you might cry.


Made For Mums (@madeformums - 43k followers)

Who are they: a top-notch blog run by a small group of mostly-mum journalists, who wanted to create an online home for mums and anyone who is trying to start a family; as well as dads, grandparents and carers.

Follow them for: refreshingly honest advice from a range of experts and from mums who've been there, on pregnancy, birth, babies, toddlers, and school-age children - plus there's news, reviews, celebrity-parent goss, comps and chat thrown in. Everything, in fact, to make your parenting life easier and more fun.


Teeclutter (@teeclutter - 20k followers)

Who is she: London-based fashion blogger and mother to two little boys, Thaarani’s (Tee for short) blog is filled with tips on how to simplify your style by removing unnecessary items from your wardrobe and making the most of the ones you already have.

Follow her for: her advice on a topic that a lot of new mums struggle with: how to reinvent clothing that’s been sitting in your wardrobe and how to wade through all the fashion and beauty bumf that many of us find confusing. With a sleek and simple style that feels refreshingly achievable, Tee’s tutorials remind us that high street and supermarket fashion can be just as chic as designer.


Selfish Mother (@selfishmother - 54k followers)

Who is she: Molly Gunn, aka Selfish Mother, who started a blogzine which then morphed into The FMLY Store when Molly launched her signature MOTHER tee back in 2014 to raise funds for female survivors of war. Her #GoodTees have now raised over £1 million.

Follow her for: a welcome flip side to the seemingly constant pressure for mothers to be 'perfect'. Her online platform for like-minded parents is a space to share the realities of parenthood - and to say it’s OK for mums to put themselves first sometimes! It now also features a dedicated dad’s blog - The FMLY Man - and a range of digital masterclasses, sharing Molly's tips learned through growing a blog into a brand.


Mummy Tribe (@mummytribe - 45k followers)

Who is she: Binky Felstead, ex-Made in Chelsea star who after the birth of her daughter founded Mummy Tribe - a series of fitness and wellness retreats for mothers, along with a series of parenting talks and workshops, a blog and her @mummytribe Instagram which now has 45k followers.

Follow her for: details on the latest Mummy Tribe retreats, events and workshops. Set in a range of unique sites including a Grade II Listed Farmhouse, Eco-lodge Treehouses, Converted Barns and Shepherd Huts, the luxury trips not only include nutritionist-prepared meals, spa treatments, HIIT workouts and guided hikes but also morning meditation classes, yoga and pilates - all while your little’uns are being cared for in the pop-up creche by their own dedicated nanny.


Freddie Harrel (@freddieharrel - 184k followers)

Who is she: influencer and mum Frédérique Harrel (aka Freddie), a 33-year-old stylist, blogger and fashion marketing guru hailing from Paris, but based in London. She runs SHE Unleashed, talks and workshops on confidence and style. In 2017 Freddie launched Big Hair No Care, a brand of ethical afro hair extensions. It was recently relaunched as RadSwan - the conscious beauty brand built with, and for the global African diaspora.

Follow her for: her talks and public workshops which are set around style and confidence, empowering women to embrace the hundreds of personalities that make them, and to finally come out as their true-self. Mum to son Hugo, she’s is one of our favorites to follow on Instagram - and with 184k Instagram followers it’s clear we’re not the only ones who love what she does.


Mother Pukka (@motherpukka - 299k followers)

Who is she: Anna Whitehouse, journalist and editor (and mother in search of pukka things for her kid) who was once the Vice Editor at Time Out Amsterdam and has written for The Telegraph, Independent, Stylist, Marie Claire.

These days she’s back in London and busier than ever with her Mother Pukka blog and Flex Appeal campaign for more flexible working for everyone, which Anna is spearheading. During Covid-19 1,420 employers used flexible working and Anna is lobbying to make flex work beyond the pandemic.

Follow her for: news, events, reviews and honest comment for ‘people who happen to be parents’. Along with her husband, Matt Farquharson (Papa Pukka), Anna has also co-written two bestselling non-fiction books Parenting The Sh*t Out of Life and Where’s My Happy Ending? and their debut novel, Underbelly, is coming August 2021.


Dress Like a Mum (@dresslikeamum - 139k followers)

Who is she: London-based trend researcher and brand consultant Zoë de Pass, who is on a mission is to make the high street a better place for mums and mums-to-be to shop. Zoë believes that massive assumptions (eg. we do not want to be fashionable while pregnant/ nursing) are constantly being made about us, despite the fact there’s no such thing as a ‘normal’, ‘proper’ or an ‘ordinary’ mum. In 2015 she launched the fashion, accessories and collaboration brand Dress Like A Mum.

Follow her for: her campaign (Zoë wants to prove that the concept of dressing ‘like a mum’ does not exist - and to educate retailers and brands to help them understand what it means for a body and a mind to grow a baby), her website and her Instagram. In them you can find outfit inspiration, beauty tips and style ideas; because in Zoë’s words; ‘mums should wear whatever they like, whatever they feel confident and happy wearing - a good outfit can make for a better day!’


Style Me Sunday (@stylemesunday - 90k followers)

Who is she: East-London based mum Natalie Lee, who was previously a midwife and lactation consultant and who now wants to inspire mums to celebrate their uniqueness - and show that there’s no such thing as ‘perfect’ (and anyway perfect is boring). Natalie started her Style Me Sunday blog in July 2012, after she fell pregnant with her second girl, she’s also founder of feminist event series Warrior Woman Project and a Podcast called The Everything Project. 

Follow her for: all things fashion, with feelings thrown into the mix and a large dose of body confidence. Natalie is not afraid to discuss deep, controversial issues  - and for sharing her own journey and personal struggles especially on Instagram, which acts as her mini blog. Natalie’s eldest daughter has a rare genetic condition called Brittle Cornea Syndrome so they are working through an inspirational bucket list, wanting her little girl to experience as many things as possible while she has a little sight.


Looking for more inspiring accounts to follow? Check out 6 Women Who Make Our Lives A Little Brighter


As Deputy Editor of luxury lifestyle publication Lusso Magazine and Interiors Editor for influential property journal PrimeResi, Anna draws on a decade of experience in the buying department at Harrods and previous to that Event Coordinator for London Fashion Week, fine-tuning her wisdom of what’s merely expensive and what deserves its high price tag. She now juggles journalism and a busy family life with her husband, three year old daughter and another little one on the way.


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